Thursday, July 17, 2008

Converse Connectivity: 100th Anniversary Celebration

If you're like us, you've seen that crazy-awesome commercial featuring Pharrell, Julian Casablancas of the Strokes, and Santogold, and wondered, "What the heck is this?". We asked our selves that in the best way possible, since the 30 second clip left that song in our head. Turns out that song is called "My Drive Thru" and produced by none other than Pharrell's team, N.E.R.D.

Past icons connecting with the present: Sid Vicious, M.I.A., Joan Jett, Karen O of the Yeah Yeah Yeahs, James Dean, Dwayne Wade, Common, Hunter S. Thompson, and Billie Joe Armstrong.

The commerical is Converse's new "Connectivity Campaign", celebration its 100th Anniversary in the footwear game. Let's face it, Converse sneakers have been seen on almost every rock star, pop star, athlete, sleeze, groupie, preppy, nerd, goth, hipster, your grandfather and your mother for more than a century. Why is it that, when it comes down to it, Converse are the most loved and versatile shoe out there? And as we see it, everyone's icons have been pictured in a pair of Chuck All Stars. Though our icons are so different with their music and their game, one thing remains the medium, the Shoe. Who would have thought a pair a sneakers would be so damn iconic?


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