Married to the MOB's back, and you other brands are jealous!

First of all, big ups to Leah for releasing the Fall '08 collection before any other womens street wear company. A reason why "Most Official Bitches Reign Supreme"; They live up to it.

The tongue in cheek womens street wear powerhouse is back with looks that we all will love. "MOB Only" jackets, zip hoodies, crewneck sweatshirts, leggings, the long awaited MMTM jeans, and an impressive new collection of tees are available now at Married to the MOB's official website. Looks like the prices have become more reasonable too. If only we could get our hands on a pair of the MTTM x Reebok x Colette freestyles!





Hot.

-MF

But the Winner of "Video of the Day" Goes to...

THIS VIDEO RIGHT HERE!

I have five valid reasons why:
1. Who would ever do a parody of M.I.A., it's almost blasphemous!
2. Eating like a mad woman!
3. Literally getting "high", also a Pineapple Express parody!
4. No one on the corner has swagger like them.
5. Really good on the costumes, very exaggerated. Nice do, too!

-MF

"Again and Again" Mac Video

So a while back I came across a video that was nothing else but pure genius, a video on YouTube of The Bird and the Bee's "Again and Again", done though numerous Apple applications. I watched it again this morning and I still feel the same way; the thing is damn cool! See it here!


Of course, if you are into well-done parodies like us at Atomic, you will appreciate the "Again and Again" Windows XP and Windows 95 versions as well! If you happen to have some prior knowledge about Windows and all of its issues, you can guess what will happen at the end of the video, as I did. Good laughs!

-MF

Forever 21: You Naughty, Naughty Thing!

We all love Forever 21 because of the fact that the nation-wide chain is kind on our wallets and easily accessible - but seriously, what's up with all the knock-offs, guys? If designers were to take action it wouldn't be the first time someone got litigious on their butts, but no one seems to notice - or care. Let's compare, shall we?

New this week to the Forever 21 webstore is a pair of "shiny leggings" that looks obscenely similar to a deisgn that American Apparel originated years ago and has been carrying successfully ever since their creation.

(At left: American Apparel's "OG" shiny legging; At right: Forever 21's new legging)

Of course, F21 is offering their new legwear at a significantly cheaper price, but how much are you willing to pay to support such practices as these? Please ponder your answer over your evening tea and get back to me.

Because of the fact that lamé is now a more popular textile than ever, it's hard to point a finger of blame squarely at Forever 21, but let's try this next example on for size...

(At left: Chloé's original design; At right: Forever 21's effort)

Other than slight tone-changes throughout - as well as a difference in production value - the two shoes shown above are nearly identical.

I am really not out to prove a negative point about Forever 21 with this blog. I would even wager to say that the majority of my basics come from the trendy store. What I am out to prove, however, is that you can never be too careful about what you buy. If you want quality assurance and have money to burn, go higher-end; if you want an alternative on the lower end of the price scale, go Forever 21 and the like.

I guess what I'm wanting to divulge is that if anyone comes after Forever 21, I plead the fifth.
- Emily Rose

The Sidekick Gets a Makeover

We all know that the Sidekick is a staple for all that is instant media; One of the first phones with MMS,T-mail, AIM/Yahoo Messenger/Windows Live programs, and the signature QWERTY keypad. After what it seems like just yesterday, the Sidekick LX is the eldest in the series of T-Mobile's collection.
We welcome The Sidekick™, a newer and improved version with customizable back and side shells, a 2.0 MP camera (with unfortunately no flash, still a steep difference from the LX's 1.3 MP), and the new updated video recorder technology for Sidekicks. The only major difference here is the customizable shells, in which you can literally put anything on your sidekick, even your own photos, at T-Mobile supported sidekickshells.com. The site offers you 360 degree views of what your new Skin will look like, and it's only $14.99 to customize. Also take notice of the slimmer, and sleeker body of the phone, which is most comparable with the late Sidekick Slide by Motorola. The phone is out for purchase at all T-Mobile locations and online, and will be hitting the stores soon, and at a price of only $149.99, I'd say they're going to go fast!





-MF

Back To School Must Haves - Atomic Style!

Though some are doubtlessly still yearning for more summer, others are gearing up for their triumphant return to school. Depertment store commercials scream "Don't miss out on what you need for your first day back to class!" Well folks, with this handy little guide, there's not a chance you'll miss out on anything!

Necessary Item 1: Betsey Johnson Jewelry
Whether you're familiar with her work or are brand-new to the wonderful word of Ms. Johnson, no one can resist a great piece of jewelry from her line upon sight. Prices may be steep, but luckily, there's a ring or necklace in your price range!
Secure your position as 'teacher's pet' early on with this beautiful apple ring; $45, Purchase here.

Or splurge on this romantically-styled peacock necklace; $95, Purchase here.


Necessary Item 2: Tough Love NYC's "Classy Criminals" T-Shirt
By adding an edge to a classic, world-reknowned logo, Tough Love NYC has got your number when it comes to women's streetwear. The more and more you wear this shirt, you'll find people are constantly asking where you got it. Tell them Tough Love sent you!

Shirt is available 8/13/08; Many thanks to Tough Love NYC!

Necessary Item 3: Sweater Vests
Because of the fact that this necessary item is fast becoming the trend of the moment, it's not hard to find one you like.
Demetri Martin once joked that a sweater vest protects the male wearer from pretty girls, but the ladies are sure to look adorable in this studious staple.

Heritage Sweatervest; $18.90, Purchase here.

Necessary Item 4: Carry-Alls
It seems that at some point within the past two years, backpacks became obsolete as totes and messenger bags took their place. The carry-all, a roomy alternative, transports all the things you love in style.
As a versatile bag, a carry-all can act as a small weekender or an extra-large purse for everyday use.

The Deux Lux Doublecross Bag comes in Mustard (shown above), Lilac and Black; $68, Purchase here.

Necessary Item 5: Anything Acid Wash
Not too long ago, tie-dye was the bees knees - but these days, it's all about acid wash. It seems the biggest supporter of this returning trend is American Apparel, who offers many products in the style, for example...

The American Apparel Acid Wash Deep V Tee comes in eight awesome colors and is sure not to disappoint, as each is different! $26, Purchase here.

Necessary Item 6: High-Top Sneakers
Whether they're Pumas, Adidas, or of the Converse variety, high-tops are reigning supreme in the sneaker world this year. You don't have to be a "sneakerhead" to appreciate a good pair, so slip your feeties in and bask in the comfort!

Adidas Grace Mid; $70 (Special price - sizes are limited), Purchase here.

Necessary Item 7: "Riding" Boots
Not just for the equine-lover anymore! Because they are now more popular in the fashion world than ever, it's super easy to get your hands on a pair of practical boots without breaking the bank.

The Jet Boot comes in Black, Chestnut (shown above) and Chocolate, all with gold hardware; $46.50, Purchase here.

Acting as returning must-haves this year are scarves and anything buffalo plaid. They're making a valient effort to stay in the spotlight, though it's well known that the shelf lives of prints and "it" accessories such as those are short, so get your fill of them while you can.

Don't forget that this year, your sanity is just as important as your grade point average. Take a break and do something fun every so often, or people will start to forget what you look like! Atomic wishes you all an awesome new year - stay safe and keep it responsible.

See ya later, little peaches!
- Emily Rose

Betsey Johnson Event Coverage - August 7th 2008

The brand new Betsey Johnson boutique opened just in time for this summer, saving us Atomic girls the blues of browsing the barely-available accessories inside our local Macy's and online. At last we have our own fully stocked Betsey store with gorgeous purses(new and older from last season), that signature kitschy jewelry layed out behind glass, and cute dresses hung on opposite sides of the store.

Celebrating the 30th anniversary of Miss Johnson's fashion voyage herself, our own little BJ store threw a rad event in the name of it! Shop, grab a cupcake or lollipop, champagne or apple cider, and fill out a free raffle ticket for a chance to win a custom Betsey gift basket yourself was the name of the game, and Atomic's own Michaela (me), won it! A surprise since I practically went on a whim with Emily; She had called me an hour and a half before we arrived! It contained goodies from Fekkai, Origins, Kiehls, and of course, Betsey Johnson. On that note, know that anything is possible in the "event" world, so don't give up just yet! We definitely praise that the South Bay has its very own slice of heaven, the Betsey Johnson store inside Valley Fair Mall. Check it out if you haven't, and get into it!





-MF