Friday, May 9, 2008

Target's Latest Triumph - New GO International Designs Aim To Please

Those who are of true personal style know that sometimes you have to get your hands dirty to find a real gem. Most ladies would never reveal their secret shopping havens of choice, but personally, I get a tiny rush from the shock I receive after telling someone I fished through the discount section on my local Wal-Mart to recover a bangin' accessory.

Target, luckily, has never reached the pantheon of "white trash" cliché that the 'Marts have cornered the market on (at least not in this part of the great state of California), but lately their guest designer collections have been... somewhat lacking. A girl of substance can only survive on basics from Isaac Mizrahi for so long, am I right?

Well hold on to your panties, fashionphiles, because recovering from the onslaught of the Jovovich-Hawk collection (I mean seriously Milla, what WAS that?) has done Target well: This round of GO designs features a brand-new line of amazing pieces, and the best part of the deal is that they're totally non-descript!

With ne'er a designer label in sight, the chic separates and adorable dresses are proof that you don't have to spend a million dollars to look like you've just dropped the cash. My personal theory is that Target needed to keep the GO cycle flowing while they got another high-end designer to contribute to their inventory, but I'm fine with what they've got happening now! Keep it up, babies!

P.S. Scope the hidden pockets on the super cute yellow and black colorblock dress. Adorable AND practical!
P.P.S. If my theory is correct, the ATOMIC ladies wouldn't protest if we got at least half the left-overs from the Zac Posen for Target collection shipped over to the states. Pretty please?

- Emily Rose

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